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The American Journal of Management and Economics Innovations

Volume 7.
Issue 11.

Volume 07 Issue 11

November 2025

Explore the research published in this issue. Read article details, abstracts and available full-text files.

Open access ISSN 2693-0811 17 articles
tajmei ISSN 2693-0811

Ideas without
boundaries.

The American Journal of Management and Economics Innovations

VOLUME 7 / ISSUE 11 NOVEMBER 2025
IN THIS ISSUE

Table of contents.

17 articles

Management and Economics

17 articles
1
Management and Economics · OPEN ACCESS 18 November 2025

Current State And Prospects Of Digitalization Of The Energy Sector Of Uzbekistan

Gabbarova Ilmira Volodievna

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The article examines modern trends and prospects for the digitalization of the energy sector in the context of global transformation. The key drivers for the adoption of digital technologies in the energy industry are analyzed, with a focus on innovative solutions based on the Internet of Things, artificial intelligence, big data, and blockchain technologies. A comparative analysis of international digitalization practices in the USA, the European Union, China, and South Korea is conducted. Special attention is given to the potential adaptation of best practices for modernizing the energy sector of Uzbekistan.

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2
Management and Economics · OPEN ACCESS 04 November 2025

Prevention of cross-contamination during the cleaning of general-purpose medical offices

Romanovych Serhii

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The article is devoted to the theoretical and applied rationale for a comprehensive strategy to prevent cross-contamination during the cleaning of general-purpose medical offices. The relevance of the study is determined by heightened requirements for infection safety in the ambulatory sector, particularly against the backdrop of the post-pandemic agenda. The scientific novelty is formulated as the integration of contemporary, evidence-based cleaning regulations with environmentally safe agents and the authors’ results on optimizing organizational processes. The paper systematizes the key pathways of pathogen transmission in the medical environment and examines current approaches to interrupting them, including the use of microfiber, color coding of equipment, and methods for verifying cleanliness. Special emphasis is placed on the role of staff training and the ergonomics of operations as determinants of cleaning quality. The aim of the study is to propose a standardized cleaning model that minimizes cross-contamination risks while simultaneously enhancing operational efficiency and the safety of patients and staff. The methodological toolkit includes an analytical review of the scientific literature and comparative analysis. Sources on infection control, modern cleaning materials, and sustainable practices in healthcare are analyzed. The conclusion demonstrates the effectiveness of the proposed model, confirmed by the authors’ data, and shows its applicability across a wide range of ambulatory facilities. The materials of the article are addressed to managers of medical organizations, infection control specialists, and cleaning companies.

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3
Management and Economics · OPEN ACCESS 29 November 2025

Breaking the 'One-Size-Fits-All' Paradigm: The Impact of MI Theory on Student Self-Efficacy and Inclusion in school Education

Chandan Pal Singh, Yerzhan Kerimbekov, Manju Khari

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There are multiple ways of learning and knowing. Each brain has a profile of Multiple Intelligence. Theory of Gardner's Multiple Intelligence provides a more holistic and natural profile of human potential. Success of any education system depends upon its own curriculum. The present curriculum for school education doesn't satisfy the needs of all students who possess different sets of Intellectual strengths and weakness. Students with dyslexia, dysgraphia, dyscalculia and slow learners are looked upon as hapless children. So the common school curriculum at present needs a lot of physical adaptations in designing curriculum for inclusive education. Inclusive education is an approach to address the learning needs of all children with a specific focus on those who are vulnerable to marginalization and exclusion. Hence, there is an immediate need for inclusive education. Is it possible to have inclusive education in the present school curriculum? Of course, it is a challenging task for the educationists, professionals and curriculum constructors to bring out an innovative school curriculum to promote inclusive education. So, in the present article the authors suggest that multiple intelligences based common school curriculum allows a wider range of students to successfully participate in mainstream classroom learning and thus enhancing inclusive education at school level.

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4
Management and Economics · OPEN ACCESS 10 November 2025

Regulatory Transformations In Turkey’s Foreign Trade Policy: Opportunities And Implications For Uzbekistan

Soliev Abdumajid Jabbor og'li

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The regulation of foreign trade plays a decisive and multifaceted role in shaping the economic architecture of modern states, profoundly influencing trade volumes, investment dynamics, and the overall trajectory of economic stability and growth. In this context, the present study provides a comprehensive analysis of the evolving framework of foreign trade regulation in Turkey and its broader implications for Uzbekistan. The article explores in detail the mechanisms of Turkey’s customs policy, the development of special economic zones, the implementation of free trade agreements, and the progressive transformation of the national regulatory environment. It further investigates how these policy shifts affect Uzbekistan’s trade environment, investment attractiveness, and participation in regional economic networks. The study’s findings reveal that Turkey’s dynamic and reform-orientated approach to trade regulation generates both significant opportunities and complex challenges for Uzbekistan. Consequently, the research underscores the necessity of strategic alignment and adaptive policy measures aimed at strengthening bilateral economic cooperation, enhancing competitiveness, and fostering sustainable trade relations between the two nations in the context of regional and global economic integration.

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5
Management and Economics · OPEN ACCESS 30 November 2025

Balancing Transparency and Strategic Communication: Readability, Obfuscation, and Corporate Disclosure Quality in Modern Organizations

Dr. Lucas Martín Alvarez

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Corporate disclosures constitute one of the most critical communication channels between firms and their stakeholders. Over the past several decades, scholars in accounting, finance, and strategic management have increasingly recognized that disclosure quality is not determined solely by the quantity of information released, but also by how that information is written, structured, and communicated. Readability, defined as the ease with which narrative disclosures can be understood by reasonably informed users, has emerged as a central construct in evaluating disclosure effectiveness. At the same time, concerns about deliberate or unintentional obfuscation—where complex language, excessive length, or ambiguous tone reduces clarity—have raised fundamental questions about managerial incentives, governance mechanisms, and organizational strategy. This study develops a comprehensive, theory-driven analysis of the relationship between readability, obfuscation, and balanced communication strategies in corporate reporting. Drawing strictly on established literature in disclosure readability, corporate governance, financial reporting, and strategic communication, the article synthesizes insights from accounting, finance, and organizational theory to propose an integrative framework explaining why firms vary in disclosure readability and how these choices affect capital market outcomes, stakeholder trust, and long-term strategic positioning. Using a qualitative, theory-expanding methodological approach grounded in prior empirical findings, this research elaborates on the mechanisms through which socially responsible behavior, risk incentives, governance structures, and market pressures jointly shape disclosure practices. The findings suggest that neither extreme transparency nor deliberate opacity alone maximizes organizational value; rather, firms that adopt a balanced disclosure strategy—one that aligns readability with strategic intent and stakeholder expectations—are more likely to achieve sustainable legitimacy and reduced information asymmetry. The article contributes to the literature by reconciling competing perspectives on readability as either a signal of quality or a managerial tool for impression management, and by outlining a future research agenda that integrates advances in narrative analysis and multimodal disclosure evaluation.

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6
Management and Economics · OPEN ACCESS 21 November 2025

The Role of Customer Experience in Shaping Brand Image in The Massage Industry

Stukalov Alexander Alexeevich

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This article explores the role of customer experience in establishing and strengthening brand image in the massage industry. It examines the significance of emotional engagement, organizational conditions, and professional expertise in shaping consumer perception. The study’s novelty lies in the recommendations derived from a combination of reviewed literature and personal practical experience. The scientific and practical relevance is driven by the high demand for such services and the increasing market competition. 

The paper outlines key sources analyzed through the lens of loyalty enhancement strategies. It investigates the challenges of maintaining a consistent service standard and a personalized approach that fosters a positive brand image. Special attention is given to the integration of aesthetic factors, digital feedback channels, and staff training, all of which contribute to long-term audience retention. The study aims to identify the reasons why a combination of factors surrounding massage services fosters strong customer trust. The findings will be valuable for salon managers, marketers, and researchers in related fields.

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7
Management and Economics · OPEN ACCESS 25 November 2025

Orchestrating Digital Trust: A Comprehensive Framework for Integrating Data Governance, Cloud Architectures, and Artificial Intelligence Readiness

Elena V. Markovskaya

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Background: As organizations increasingly migrate to cloud environments and adopt artificial intelligence (AI) technologies, traditional data governance (DG) frameworks often fail to address the complexities of modern digital ecosystems. The lack of alignment between data management strategies, cloud security protocols, and AI ethical standards creates significant risks regarding data sovereignty, algorithmic bias, and digital forensic readiness.

Methods: This study employs a systematic literature review and theoretical synthesis of key sources ranging from 2014 to 2025. The research analyzes existing frameworks, including DMBOK and cloud-specific governance models, to identify Critical Success Factors (CSFs) and structural gaps. A meta-synthesis approach is used to categorize governance activities across banking, healthcare, and telecommunications sectors.

Results: The analysis reveals that successful DG adoption relies heavily on non-technical factors, specifically top-down leadership and organizational culture. Furthermore, current frameworks are often insufficient for Cloud DG due to jurisdictional ambiguities. The study proposes a unified "Digital Trust Framework" that integrates AI readiness and forensic capability as core governance outcomes rather than peripheral activities.

Conclusion: Effective governance in the AI era requires a pivot from static compliance to dynamic, continuous monitoring. The proposed framework offers a roadmap for organizations to operationalize ethics and security, ensuring that data assets remain trustworthy, compliant, and valuable in an automated future.

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8
Management and Economics · OPEN ACCESS 08 November 2025

Digital Transformation of Financial Reporting: AI-Driven Accuracy and Transparency in Corporate Disclosures

Mikhail Kobanenko

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This study explores the reconfiguration of financial reporting practices under the influence of artificial intelligence, which enhances both the precision and lucidity of corporate information disclosure. The investigation gains its relevance from the international trend toward automation and data-centric approaches in accounting and audit operations, reflecting the escalating intricacy of financial datasets. The originality of the paper lies in a thorough evaluation of how intelligent technologies—namely, machine learning, robotic automation, and natural language systems—redefine the credibility of reports and the consistency of disclosures. The research delineates the operational channels through which AI strengthens anomaly recognition, refines data workflows, and facilitates ongoing audit processes. Emphasis is placed on governance concerns, particularly the transparency and interpretability of AI mechanisms that help solidify confidence among stakeholders. The core aim is to assess AI’s impact on the qualitative dimensions of financial reporting and its broader implications for corporate responsibility. By employing analytical and comparative approaches, the study interprets empirical evidence drawn from contemporary investigations and expert surveys. In conclusion, the findings present AI as an accelerant toward a heightened benchmark of reporting accuracy and openness—informing regulators, executives, and auditors striving for responsible AI adoption in financial communications.

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9
Management and Economics · OPEN ACCESS 19 November 2025

The Determinants Impacting the Willingness to Use Fintech Payment Systems: The Case of Buy Now and Pay Later (BNPL)

Saleh Alarifi

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BNPL (Buy Now, Pay Later) services have swiftly gained prominence globally as a notable fintech payment innovation. In Saudi Arabia, a supportive fintech ecosystem and a tech-savvy young population have driven rapid BNPL uptake, underscoring the importance of examining factors influencing its adoption. This study adopts the PPM theory and employs a quantitative survey involving 158 Saudi BNPL users to identify key determinants of switching intention. The findings revealed that personal innovativeness, financial risk tolerance, privacy risk tolerance, and perceived value all demonstrated noteworthy positive impact on users’ intention to switch to BNPL solutions. In contrast, social influence did not show a substantial effect on the willingness to adopt BNPL solutions. These findings highlight the primacy of individual traits and perceived value over social factors, reinforcing the PPM framework’s relevance for fintech adoption in emerging markets. The findings provide valuable guidance for fintech companies and regulators to enhance perceived value and address risk concerns to foster BNPL adoption.

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10
Management and Economics · OPEN ACCESS 08 November 2025

Anti-Crisis Communication Strategies in The Era of Deepfakes: Protecting Reputation and Restoring Trust

Ali Hajizada Nizami

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The article presents a comprehensive analysis of anti-crisis communication strategies in the era of AI-generated deepfakes, aimed at identifying effective mechanisms for protecting and managing reputation and restoring public trust. The study is conducted within a theoretical and analytical framework that integrates concepts from cognitive psychology, media linguistics, digital management, and political communication. The analysis is based on recent international publications examining the perception of synthetic media, institutional risks, the influence of lexical formulations on audience anxiety levels, and the role of empathic strategies in managing trust crises. The focus is placed on practical models of response to deepfake-induced crises — proactive, reactive, linguistically adaptive, and systemic. Their cognitive and emotional effects are analyzed, as well as the conditions of their effectiveness depending on response speed, source transparency, and audience media literacy. Particular attention is paid to the cognitive-linguistic determinants of trust restoration — terminological framing, content labeling, empathic narrative, and the “post-deception” phenomenon, which reduces susceptibility to visual evidence even after debunking. The novelty of the study lies in conceptualizing anti-crisis communication as an integrative system combining algorithmic audit, educational practices, and emotionally calibrated dialogue. The proposed approach views communication not as a reaction to a crisis but as a resilient infrastructure of trust based on cognitive credibility, rapid feedback, and the ethics of transparency.

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12
Management and Economics · OPEN ACCESS 30 November 2025

AI-Enabled Climate-Resilient Infrastructure Design and Governance: Integrating Predictive Intelligence, Institutional Capacity, and Global Climate Frameworks for Adaptive Futures

Dr. Thabo M. Ndlovu

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Climate change has intensified the frequency, magnitude, and unpredictability of extreme weather events, placing unprecedented stress on infrastructure systems, urban settlements, and governance mechanisms worldwide. As climate risks increasingly intersect with rapid urbanization, socioeconomic inequality, and technological transformation, the need for adaptive, forward-looking, and intelligence-driven infrastructure design has become a central concern in both scholarly and policy-oriented debates. This research article advances a comprehensive theoretical and analytical exploration of artificial intelligence–enabled climate-resilient design, situating it within global climate governance frameworks, technological foresight methodologies, and institutional capacity-building processes. Drawing strictly on the provided body of literature, the study develops an integrated conceptual model that explains how AI-driven predictive analytics, scenario modeling, and adaptive decision-support systems can transform the planning, design, and governance of infrastructure exposed to climate extremes (Bandela, 2025).

The article positions AI not merely as a technical tool, but as a socio-technical system embedded within regulatory regimes, multilevel governance structures, and normative climate commitments articulated by international organizations such as the United Nations Framework Convention on Climate Change and the Intergovernmental Panel on Climate Change (UN, 1992; IPCC, 2021). Through extensive theoretical elaboration, the study examines how AI-driven climate-resilient infrastructure design aligns with the Sendai Framework for Disaster Risk Reduction, Climate Action Pathways, and emerging national and subnational policy initiatives aimed at enhancing adaptive capacity (Uchiyama et al., 2021; UNFCCC, 2021). Particular attention is given to the role of information technology infrastructure, foresight methodologies, and participatory digital tools in reducing epistemic uncertainty and enabling anticipatory governance in the face of hard-to-predict climate shocks (Shobande et al., 2024; Sytnik & Proskuryakova, 2024).

Methodologically, the article adopts a qualitative, interpretive research design grounded in systematic literature synthesis and comparative policy analysis. Rather than empirical quantification, the study emphasizes deep contextual interpretation of existing scholarly, institutional, and policy-oriented sources to identify patterns, tensions, and opportunities in AI-enabled climate resilience strategies. The results section presents a descriptive analysis of how AI-driven approaches reshape infrastructure risk assessment, urban form, industrial resilience, and climate finance allocation, particularly in climate-vulnerable regions. The discussion critically interrogates ethical risks, institutional constraints, data governance challenges, and uneven technological capacities that may undermine the transformative potential of AI if left unaddressed.

By synthesizing diverse strands of climate resilience scholarship into a unified analytical framework, this article contributes to ongoing debates on adaptive infrastructure governance and digital transformation under climate uncertainty. It concludes by outlining future research pathways that prioritize interdisciplinary integration, equity-oriented design, and the alignment of AI innovation with global climate justice objectives.

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13
Management and Economics · OPEN ACCESS 12 November 2025

Advanced Methodological Frameworks for the Implementation of Managerial Accounting Practices in Emerging Market Economies

Mykhailo Ambartsumov

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The article is devoted to the analysis of methodological approaches to implementing managerial accounting in emerging markets. The purpose of the study is to identify barriers and conditions for successful adaptation of tools, as well as to demonstrate how practices tested in developed economies can be transferred to a new institutional context. The research applies analytical and comparative methods based on the consolidation of empirical and conceptual studies in the field of strategic management accounting, management accounting systems (MAS), and the Balanced Scorecard (BSC). The results show that the effectiveness of managerial accounting adaptation depends on institutional constraints, workforce shortages, and the level of digitalization, while organizational culture and staff training play a key role. The practical significance lies in the proposed methodological framework, which includes indicator diagnostics, the integration of comprehensive accounting systems, and phased digitalization, enabling companies to improve performance under resource limitations. The article will be useful to researchers, consultants, business owners, and managers operating in emerging economies.

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14
Management and Economics · OPEN ACCESS 30 November 2025

Currency Risk Exposure, Corporate Hedging Strategies, and Shareholder Value: An Integrative Analysis of Exchange Rate Risk Management in Modern Financial Markets

Dr. Laurent Moreau

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The globalization of financial markets and the increasing internationalization of corporate operations have fundamentally transformed the nature and magnitude of currency risk faced by firms. Exchange rate volatility affects cash flows, firm valuation, financing decisions, and ultimately shareholder wealth. Over several decades, academic research has attempted to conceptualize, measure, and explain corporate exposure to currency risk, as well as the rationale behind firms’ hedging decisions. Despite extensive empirical and theoretical work, significant ambiguities remain regarding the effectiveness of hedging, the distinction between hedging and speculation, and the role of governance, disclosure, and managerial behavior in shaping risk management outcomes. This study develops an integrative, theory-driven research article that synthesizes foundational and contemporary perspectives on currency risk exposure and corporate hedging, drawing strictly on established academic literature. By deeply elaborating on exchange rate exposure definitions, measurement challenges, hedging instruments, selective hedging behavior, and shareholder value implications, this article aims to provide a comprehensive framework for understanding corporate foreign exchange risk management. The analysis also extends to the interaction between currency risk and broader financial markets, including credit and equity markets, as well as the evolving relevance of derivatives, foreign currency debt, and algorithmic hedging approaches. Through descriptive and interpretive analysis, the article highlights how institutional environments, regulatory frameworks, disclosure standards, and managerial characteristics influence hedging strategies. The findings underscore that corporate hedging is neither universally value-enhancing nor purely risk-reducing; rather, it is a complex strategic activity shaped by market imperfections, agency considerations, and firm-specific constraints. This research contributes to the literature by offering an integrated narrative that reconciles competing theoretical viewpoints and identifies persistent gaps for future inquiry in corporate risk management.

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15
Management and Economics · OPEN ACCESS 11 November 2025

The Impact of Digital Finance and Online Investment Management Tools and Platforms on Employee Motivation Literature Review

Masno Marjohan

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In today's digital age, digital finance and online investment tools and platforms have become an integral part of the work environment. This research aims to explore the impact of digital finance and online investment management tools and platforms on employee work motivation. Using a literature review approach, this article collects and analyzes a range of relevant studies to understand how digitalization in the financial sector can affect employee motivation, productivity, and well-being. The results show that while there are significant benefits, such as increased efficiency and accessibility, there are also challenges to be faced, including the stress associated with using technology. It is expected that employee motivation to invest will increase.  This research is expected to provide insight for companies in implementing digital financial tools effectively, and interest in investing online can increase.

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16
Management and Economics · OPEN ACCESS 24 November 2025

Methods of Adapting Business Processes to Changing Market Conditions

Konstantin Maloroshvilo

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This paper explores present-day strategies for recalibrating corporate workflows in response to increasingly unpredictable market dynamics. The importance of this inquiry lies in the mounting volatility of economic landscapes and the swift pace of technological innovation, both of which compel enterprises to remain adaptable and structurally resilient. The analysis synthesizes conceptual and applied frameworks for operational adjustment—ranging from business process redesign and adaptive process governance to agile principles and digitization. Special focus is given to how artificial intelligence, automation technologies, and cloud platforms serve as pivotal mechanisms for achieving organizational elasticity. The research sets out to organize and classify contemporary instruments that enhance an enterprise’s capacity to respond to external shifts. Through comparative examination and scholarly aggregation, the study uncovers operational patterns and managerial interpretations of organizational adaptability. The findings reveal how such approaches allow firms to recalibrate internal routines, optimize output, and maintain strategic viability under conditions of disruption. The article offers value to academics, executives, and consultants engaged in advancing innovative approaches to business operations and technological integration.

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17
Management and Economics · OPEN ACCESS 05 November 2025

Adaptive Digital Marketing Strategies for Retail Resilience: Lessons from Communication Transformation in Response to Market Dynamics in Development Projects

Tetiana Dadochkina

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The article examines the transformation of digital marketing communications in retail as an instrument for increasing business resilience to demand turbulence, supply disruptions, and rising costs. The purpose of the study is to provide a theoretical justification and operationalization of adaptive marketing strategies for retail chains through the integration of demand, availability, and price data into a single management loop, as well as to validate the resulting propositions using an applied case empirically. Relevance is framed by increasing frequency of market shocks and limitations; therefore, moving to real-time campaign management from traditional media plans. Methodology: Findings synthesis using a systematic literature review for 2022-2025, followed by validation on the City Capital Group case. Scientific novelty: Integrated holistic Sense–Decide–Act architecture for marketing communications. The contribution is in bringing out that signal-to-action time is central in measuring the effectiveness of any adaptive communication system. Key results: It is established here that a move to real-time campaigns eliminates between 10 and 20 percent of inefficient spend per week, with budgets reallocated to highly profitable microsegments, adding between 5 and 10 percent organic profit growth. Internal communications-enabled analytics integration reduces median response time below two-and-a-half hours and increases pipeline advance by 12 percent a quarter. The rising use of AI agents demands a product catalog and open APIs, which lowers both the cost of data exchange and the returns, too. Applied case shows that orchestrated Sense–Decide–Act increases tenant traffic and turnover due to budget flexibility and ability to scale successful initiatives fast; speed in closing the feedback loop forms a competitive advantage. The article will be helpful to researchers and practitioners of digital marketing, executives of retail chains, pricing and supply chain specialists, product and catalog managers, as well as data teams and ML engineers.

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