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Management and Economics OPEN ACCESS

Procurement Efficiency and Firm Competitive Advantage: Moderated Mediation Analysis of Unified Theory of Acceptance and Use of Technology: A Study in Ghana, Ashanti Region.

Emmanuel Ampong Afoakwah
PhD, Sunyani Technical University, Ghana
Kwabena Adjei
PhD , Sunyani Technical University, Ghana
Ernest Kwaku Agyei
PhD Scholar, Sir Padampat Singhania University, India
DOI Crossref DOI 10.37547/tajmei/Volume07Issue07-02
tajmei 2025
VOL. 7 / NO. 07 JULY
FULL TEXT PP. 08-24
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VOLUME 7
ISSUE 07
YEAR 2025
PAGES 08-24
RESEARCH OVERVIEW

Abstract

This study explored how procurement practices relate to competitive advantage within organizations, using the Unified Theory of Acceptance and Use of Technology (UTAUT) to understand the role of technology in supply chain management. Researchers employed a quantitative approach, analyzing 245 responses from 100 regional universities using descriptive statistics and structural equation modeling (SEM) with SmartPLS software. The findings revealed a strong positive correlation between effective procurement methods and competitive advantage, leading to improved financial performance, return on investment, and profit margins. Regression analysis confirmed that efficient procurement strategically enhances economic performance. The UTAUT model highlighted that performance expectancy, effort expectancy, social influence, and facilitating factors influence the adoption and use of procurement technology. The study demonstrates how aligning procurement digitalization with the UTAUT framework can optimize sourcing, foster innovation, and boost overall profitability in supply chain management. Ultimately, this research contributes to a deeper understanding of the link between procurement practices and achieving a competitive edge in organizational supply chain management.

RESEARCH TOPICS

Keywords

Strategic Procurement Supply Chain Management Competitive Advantage UTAUT Procurement Efficiency
SOURCES & SCHOLARSHIP

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