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Management and Economics OPEN ACCESS

Analysis Of The Use Of Marketing Tools At The Current Stage Of Development Of The Banking Services Market

Sharipova Umidakhon Adkhamovna
University Of World Economy And Diplomacy Head Of The Department “International Finance And Investment”, Uzbekistan
Azimova Gulnoza Latifovna
Doctoral Student University Of World Economy And Diplomacy, Expert Of Small Credits Department Of "Kapitalbank", Uzbekistan
DOI Crossref DOI 10.37547/tajmei/Volume03Issue06-18
tajmei 2021
VOL. 3 / NO. 06 JUNE
FULL TEXT PP. 114-125
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VOLUME 3
ISSUE 06
YEAR 2021
PAGES 114-125
RESEARCH OVERVIEW

Abstract

In order to understand the success of the world banks, we will analyze the marketing tools used by foreign specialists in the field of banking. At the same time, it is necessary to define the concepts of "bank marketing" and "bank marketing tools". Bank marketing is the process of regularly improving and improving the efficiency of the bank's activities with the help of a certain set of tools within the framework of the interaction marketing concept and taking into account the market strategy based on the opinion, preferences and needs of consumers.

RESEARCH TOPICS

Keywords

Marketing innovation product modern technologies resource banking services client terminal
SOURCES & SCHOLARSHIP

References

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  2. Corporate Code of the Republic of Uzbekistan. T-2016.
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  11. www.bma.uz –website of the Financial Banking Academy.
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