As retail is undergoing a blockchain technology wave, security, transparency, and supply chain efficiency is being enhanced. While the technology began with cryptocurrency, it is being used in industries to solve issues like fraud, inefficiency, and lack of transparency as it advances. As blockchain is decentralized, immutable, secure to transaction, and verifiable to the data, it is an excellent method to combat fraud and cyber-attacks in retail. It makes everything transparent, allowing the consumer to follow this product right from its production to just a purchase, ensuring the product is authentic and ethically sourced. This builds consumer trust in today's competitive market. Blockchain applications streamline supply chains through smart contracts that automate processes and provide accurate time tracking, which reduces delays, costs, and fraud risks. Better inventory management and improved supplier collaboration also benefit retailers. Implementing such systems brings about integration problems with the legacy system, scalability, and high implementation costs. There are further legal and regulatory matters to consider, first and foremost, concerning data privacy. However, your point noted that the interest in the use of blockchain in retail is growing, with major companies such as Walmart and De Beers proving the application of the technology and its effectiveness in improving transparency and efficiency in operation. It is likely, and this is no ultra-secret belief, that blockchain is on the right track to change the future of Retail business as researchers know it by enhancing the relationship between businesses and consumers on a heightened level of security and transparency. This study studies blockchain's reactionary role in retention and its challenges.

Blockchain, Transparency, Supply Chain, Security, Smart Contracts

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