This article presents an analysis of the integrated methodological foundations for the development of video materials aimed at representatives of Generation Z whose media consumption is characterized by fragmentation and a high rate of change in the format of consumed content. The relevance of the study is dictated by a highly competitive environment that requires media projects to continuously renew their narrative and maintain a stable level of viewer engagement through optimization of creative and technical processes. The aim of the study is to identify and systematize the main existing principles for building a scalable production ecosystem using the example of the YouTube channel Blaza Plays. Special attention is paid to three clusters of success factors: firstly, precise calibration of the product concept based on psychographic profiling of the target audience; secondly, implementation of technological templates and automated editing pipelines that ensure a balance between standardization and creative flexibility; thirdly, development of an adaptive management model for the team of editors and camera operators that provides for regular feedback sessions, training in storytelling methodologies and humorous intonation. The practical significance of the work lies in the creation of a replicable scheme capable of effectively responding to rapidly changing platform trends and maintaining the competitiveness of media projects in the long term

content scaling, digital entertainment, YouTube, Blaza Plays

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