★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★Open research. Global perspectives.
submission_tajiir@theamericanjournals.com Publisher Home ↗
Articles OPEN ACCESS

FEATURES OF ADVERTISING ACTIVITIES OF INSURANCE COMPANIES AND ITS IMPACT ON THE ECONOMY

Lyudmila Olegovna Popova
Tashkent State University Of Oriental Studies, Uzbekistan
DOI Crossref DOI 10.37547/tajiir/Volume06Issue01-17
tajiir 2024
VOL. 6 / NO. 01 JANUARY
FULL TEXT PP. 129-133
PDF

View all articles in this issue ↗

VOLUME 6
ISSUE 01
YEAR 2024
PAGES 129-133
RESEARCH OVERVIEW

Abstract

This article examines the aspect of the main features of the advertising activities of insurance companies from a theoretical point of view. A feature of insurance products that affects the presentation of advertising was considered, and the mistakes that insurance companies usually make when presenting their advertising campaign were also considered. The main types of advertising that are most often used to advertise insurance services were also considered.

RESEARCH TOPICS

Keywords

Insurance products insurance advertising

Downloads

Download data is not yet available.
SOURCES & SCHOLARSHIP

References

  1. “Civil Code of the Russian Federation (Part Two)” dated January 26, 1996 N 14-FZ (as amended on July 24, 2023) (as amended and supplemented, entered into force on September 12, 2023) - “Consultant Plus” . [electronic resource] - Access mode. — URL: http://www.consultant.ru/ (Access date: 01/11/2024)
  2. Official website “Risk Insurance” – a reference portal about insurance. [electronic resource] - Access mode. — URL: https://risk-insurance.ru/insurance-management/marketing
  3. Kontsevich G.E. The main problems in ensuring the efficiency of a modern Russian insurance company // Bulletin of PNIPU. Socio-economic sciences. 2021. No. 3. [electronic resource] - Access mode. — URL: https://cyberleninka.ru/article/n/osnovnye-problemy-v-obespechenii-effektivnosti-sovremennoy-rossiyskoy-strahovoy-kompanii
  4. Ermasov, S. V. Insurance: textbook for bachelors - Educational platform Urayt [electronic resource] - Access mode. — URL: https://urait.ru/bcode/425155
  5. https://www.alfastrah.ru/news/15719006/?utm_referrer=https%3A%2F%2Fwww.google.com%2F
  6. Golubkov E. P. Marketing for professionals: a practical course: textbook and workshop for undergraduate and graduate students - Educational platform Urayt [electronic resource] - Access mode. — URL: https://urait.ru/bcode/507921/
  7. Basmanov E. The largest insurance companies in the world are increasing the share of shares in their portfolios. RBC Daily. 2011. March 2. http://rbcdaily.ru/2011/03/02/world/562949979787567
  8. http://www.swissre.com/sigma/
  9. http://www.finmarket.ru/z/nws/pressinf.asp?id=1260388