INTEGRATING AI AND GENAI INTO THE GROWTH AND DEVELOPMENT STRATEGIES OF B2C COMPANIES
Abstract
This study examines the integration of AI and GenAI in B2C companies' growth strategies, addressing the transformative impact on business processes and customer interactions. Utilizing a comprehensive analysis of McKinsey reports and current research, the paper develops a strategic framework for AI integration in B2C sectors. The research reveals a significant increase in AI adoption, with 72% of organizations implementing AI technologies. The study outlines key areas of transformation, including hyper-personalization of customer experiences, operational efficiency optimization, and acceleration of innovation cycles. A novel strategic framework is proposed, encompassing readiness assessment, roadmap development, and risk management strategies. The findings highlight the critical importance of ethical considerations and organizational culture transformation in successful AI integration. This research contributes to the understanding of AI-driven strategies in B2C, offering insights into long-term economic effects, consumer behavior changes, and regulatory implications of AI adoption in the digital economy era.
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