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DOI: UNVEILING THE MENTAL MODEL: EXPLORING CATTLE FARMERS' PERSPECTIVES ON DISEASE PREVENTION AND CONTROL PRACTICES
Jonathan Krauss , Department of Veterinary Laboratory Diagnostics, Faculty of Veterinary Medicine, Universiti Putra Malaysia, Serdang 43400, Malaysia Latiffah Rahaman Yasmin , Department of Medicine and Surgery of Farm & Exotic Animal, Faculty of Veterinary Medicine, Universiti Putra Malaysia, Serdang 43400, MalaysiaAbstract
This study aims to explore the mental model of cattle farmers regarding disease prevention and control practices. Understanding the perspectives and beliefs of farmers is essential for designing effective interventions and improving animal health outcomes. Data were collected through semi-structured interviews and focus group discussions with cattle farmers in a specific region. Thematic analysis was employed to identify recurring themes and patterns in farmers' perceptions, knowledge, and behaviors related to disease prevention and control. The findings shed light on the underlying mental model of farmers, including their understanding of diseases, risk perception, decision-making processes, and the factors influencing their adoption of preventive measures. This research contributes to the development of targeted and context-specific strategies to enhance disease prevention and control practices among cattle farmers.
Keywords
Mental model, cattle farmers, disease prevention
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