Political Science Law
| Open Access |
DOI: Formulating The Doctrine Of Promptocentrism: Shifting The Creative Act To The Stage Of Intellectual Management Of Generation
Shukhratjon Yokubov , Lecturer at the Intellectual Property Law Sector of the Tashkent State University of Law, UzbekistanAbstract
This comprehensive research report formulates and substantiates the doctrine of promptocentrism—a new philosophical and methodological paradigm postulating a fundamental shift in the ontology of creativity in the age of generative artificial intelligence (GenAI). It examines the transformation of the creative subject's role from a demiurge-executor to an architect of meaning and a director of generative processes. The phenomenon of "intellectual generation management" is analyzed as a new form of cognitive labor, replacing traditional craftsmanship with semantic design (prompt engineering) and curatorial selection. The study draws on cybernetic theory, philosophy of technology, R. Barthes' concept of the "death of the author," and contemporary debates on copyright. Special attention is paid to multimodal aspects of prompting and the specifics of integrating generative models into national linguistic ecosystems, particularly in the context of the Uzbek language. The report proposes a new taxonomy of skills for "Homo Promptus" and outlines the future of professional activity in creative industries.
Keywords
Promptocentrism, generative artificial intelligence, intellectual management
References
Noema Mag. AI Signals The Death Of The Author.
Manovich, L. Artificial Aesthetics.
Medium. Aristotle’s Four Causes Applied to AI Prompt Engineering.
Euryka.ai/Optimizely. The Complete Guide to AI Orchestration.
Ottawa Law Review. The Death of the AI Author.
ICCV Workshop. Towards a New Copyright Paradigm for Generative AI.
LeewayHertz/IBM. Prompt Engineering Guide & Techniques.
The Reader. Prompt engineering as a legitimate artistic medium.
arXiv/Springer. A comprehensive taxonomy of prompt engineering techniques.
ResearchGate/MDPI. Human-AI Co-Creativity.
UWO Scholaris. Generative AI and the future of critical and creative thinking.
Frontiers in Psychology. Cognitive offloading or cognitive overload?.
MDPI. Copyright Protection for AI-Generated Works.
arXiv. Multilingual prompt engineering and translation strategies.
Journal of Social Sciences. Translation Strategies in Children's Literature: English-Uzbek.
Tilmoch AI. Artificial intelligence for Turkic languages.
UzbekVoice.ai. Uzbek speech recognition and synthesis.
Academic Publishers. Literary translation as a creative act (Uzbek context).
ResearchGate. O'zbek matnlari uchun N-gram til modeli.
Cambridge Core. Homo Promptus: Predicting the impact of generative AI on human memory and creativity.
ResearchGate/IJIRSS. Creative CRAFT: A structured framework for creativity-driven prompt engineering.
ResearchGate. The Double-Edged Roles of Generative AI in the Creative Process.
Turian.ai. The 5 Levels of AI Autonomy.
ChatPaper. Typology of human-AI co-creation.
Download and View Statistics
Copyright License
Copyright (c) 2026 Shukhratjon Yokubov
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.