Engineering and Technology
| Open Access |
DOI: Event-Driven Architecture for Customer Engagement Automation and Secure Multi-Cloud Data Exchange in Salesforce.
Sathishkumar Periyasamy , Eastman Kodak Company, USAAbstract
Event-driven architecture constitutes a software design paradigm through which systems establish communication channels and generate responses to modifications via event mechanisms, rather than depending upon direct synchronous request protocols such as Application Programming Interfaces. This architectural pattern possesses the capability to manage customer interaction activities at real-time scales and substantial operational volumes through the delivery of personalized, temporally appropriate, and contextually relevant engagements spanning multiple communication channels, including electronic mail, short message services, push notification systems, conversational interfaces, and social media platforms. Through decoupling of operational processes and enabling instantaneous communication pathways connecting Marketing Cloud, Sales Cloud, Service Cloud and other external cloud platforms like MuleSoft, Tableau, AWS, Azure, and Google Cloud Platform, organizations acquire the capacity to construct scalable workflow systems that generate automatic responses to customer behavioral actions, such as product viewing activities or shopping cart abandonment scenarios. The architectural framework produces measurable improvements in customer responsiveness metrics, diminishes requirements for manual follow-up procedures, and guarantees seamless coordination among organizational teams while avoiding the introduction of rigid coupling relationships between system components. When multiple systems, particularly cloud-based infrastructures, exchange information through Application Programming Interface channels involving sensitive customer information, payment transaction details, or critical business process data, securing these interfaces becomes paramount for protecting information assets, guaranteeing that exclusively authorized users and systems maintain access privileges, and preventing unauthorized exploitation. Secure multi-cloud exchange architectures can be designed employing OAuth 2.0 authentication frameworks, encryption protocol implementations, and event-based notification mechanisms while maintaining compliance with privacy regulatory frameworks such as the General Data Protection Regulation or the Health Insurance Portability and Accountability Act.
Keywords
Event Driven Architecture, Customer Engagement Automation, Multi Cloud Data Exchange, Salesforce Integration, Secure API Communication
References
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Copyright (c) 2025 Sathishkumar Periyasamy
This work is licensed under a Creative Commons Attribution 4.0 International License.
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