Applied Sciences
| Open Access |
DOI: The Rise of the "Product-Program" Manager: How AI and Analytics Are Merging Two Critical Roles
Latypov Viacheslav , Senior Project Manager, PMO Lead/Hercules Dynamics Toronto, CanadaAbstract
The article presents a theoretical and analytical review of the transformation of management practices in the context of implementing artificial intelligence and advanced analytics. The study is based on an interdisciplinary approach that combines methods of strategic management, innovation analysis, and digital technologies. Particular attention is paid to the formation of the hybrid role of the "product-program manager," which integrates the functions of product and program management. Scenarios of AI applications are examined, including the automation of routine management processes and predictive resource allocation. A comparative analysis of traditional and hybrid managerial roles is conducted, with an emphasis on the changing role of data and the integration of analytical platforms into business processes. It is established that the implementation of AI ensures a shift from reactive to predictive management, contributes to cost reduction and faster time-to-market, and strengthens the manager’s role as an architect of the innovation cycle. Identified limitations are associated with differences in technological maturity and the need to adapt organizational structures. The article proposes a conceptual model of the evolution of managerial functions based on AI, integrating strategy, tactics, and operational execution into a single analytical framework. This work will be useful to researchers in innovation management, practitioners of digital transformation, analytics specialists, and project leaders interested in building sustainable business models in the digital economy.
Keywords
artificial intelligence, data analytics, product management, program management, product-program manager, innovation cycle, digital transformation
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Copyright (c) 2025 Latypov Viacheslav
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