Dr. Aarav Mehta. Reconceptualizing Destination Brand Architecture and Customer-Based Brand Equity in Indian Tourism: Strategic, Theoretical, and Managerial Perspectives. tajmei [Internet]. 2026 Jan. 1 [cited 2026 Jan. 17];8(01):1-10. Available from: https://www.theamericanjournals.com/index.php/tajmei/article/view/7200