DR. AARAV MEHTA. Reconceptualizing Destination Brand Architecture and Customer-Based Brand Equity in Indian Tourism: Strategic, Theoretical, and Managerial Perspectives. The American Journal of Management and Economics Innovations, [S. l.], v. 8, n. 01, p. 1–10, 2026. Disponível em: https://www.theamericanjournals.com/index.php/tajmei/article/view/7200. Acesso em: 17 jan. 2026.