KONSTANTIN ZHUCHKOV. The Role of Artificial Intelligence in Customer Churn Prediction and Lifecycle Management. The American Journal of Interdisciplinary Innovations and Research, [S. l.], v. 7, n. 12, p. 16–22, 2025. DOI: 10.37547/tajiir/Volume07Issue12-03. Disponível em: https://www.theamericanjournals.com/index.php/tajiir/article/view/7021. Acesso em: 4 apr. 2026.