SINGH, Nidhi. Data-Driven Retention Targeting: A Holistic Analytics Framework Spanning Prediction, Causality, and Fairness. The American Journal of Applied Sciences, [S. l.], v. 6, n. 09, p. 56–65, 2024. Disponível em: https://www.theamericanjournals.com/index.php/tajas/article/view/8015. Acesso em: 9 jul. 2026.